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Our Story


Our mothers and grandmothers were right!

White Garments are simply the safest apparel choice for our newborns - it's easier to spot stains, detect insects, and is cleaner and cooler to our baby's skin.

This is why we created Beginnings Baby, a little brand on a big mission to encourage the usage of all-white clothing for infants aged 0-12 months.

Backed by respected pediatricians, we have dedicated ourselves to creating a signature all-white fabric that is the softest, purest, and most weather-friendly you'll ever find Red Heart on Apple iOS 11.2